Ethic Scooters

Ethic DTC is a relatively new brand to the sport, but it hasn't just appeared out of nowhere. There is a past and a story to Ethic DTC, having been created after the failure of both District and Addict. Ethic DTC is so named because they want ethics to be at the heart of everything they do. In a world ruled by money, Ethic have made the choice to reduce their margins and invest in development so that they are able to create top quality scooter parts that are affordable for everyone.

Ethic feature some of the lightest and strongest stunt scooters and parts around, combined with classy design. Amongst their most popular products is the Ethic Erawan Scooter, an entry level scooter which weighs less than 3kg, making it one of the lightest stunt scooters ever released. The Erawan scooter features the Ethic Dryade bars, the first aluminium bars that Ethic DTC have ever made. Ethic Dryade bars are very solid, lightweight and have a number of features never before seen on aluminium scooter bars. The Ethic Artefact Scooters are build for larger riders and is a much stronger setup for the more serious rider.

In terms of aftermarket parts, the Ethic Erawan deck is ideal for up and coming riders going for their first custom set up. The Erawan deck is very light, stable and  affordable. The Ethic Pandemonium Deck spent over two years in development as Ethic set about trying to create a deck that was larger than it's rivals whilst still providing the same levels of reactivity. The end result is a deck that is stronger and lighter than any scooter deck that Ethic have previously released. The Ethic Legion Fork, is one of the best value options out, and the new Acteon Wheels are really eye catching in it's design.

Developed by Kevin Demay, the original product designer of a number of other top brands in the industry, he's reversed the roles in scootering with Ethic, by choosing willingly to sell products with low prices and high quality in order to go again the whole capitalistic culture of trying to make money out of the industry.

Ethic Scooters, although is now a very respected and established brand in the stunt scooter scene, it's head designer is as established as the sport itself, having developed much of the District, Addict and Flavor products. In a sport ruled by money, Ethic decided it was time to release products that put the rider back in control by reducing profits in favour of supporting the development and values of the sport. Their parts are respected for being well designed, with clean looks and lightweight, whilst not compromising on strength. The Ethic brand has increasingly grown in the street scene and we expect it to stay around for many years to come.

Ethic have produced some of the most technically advanced products in the scooter scene. Their designs often focus on minimising the use of unnecessary materials enabling their parts of be extremely light and still strong. Their aims are to help the sport to develop both ethically and culturally for the long term good, instead of short terms profits and gains.